Conceptual Framework of 4`S Library

Peter Drucker defined the marketing concepts as the care as seen from the customer? s point of view. Keating & Hafner 68 initiated that business models can be applied to libraries they draw analogies from business by substituting library for locoweed and user for customer. The e-Business domain is being employed extensively in government, library, and non-profit diverse organizations lately.Constantinides (2002) 69 proposed the Web-Marketing Mix (WMM) model to identify the online marketing critical elements and addresses the E-Commerce strategic, operative, organisational and technical issues by Scope, Site, Synergy and System (4S). The scope identifies the strategic and operational objectives to be addressed.The site proposes a method for drafting realistic and conformable Web marketing plans in order to develop the functional curriculum of communication, interaction, and transaction with the web customers. The synergy refers to the necessary organization, infrastructure, huma n resource and cognition for supporting smooth online operational processes. The system identifies main technological and administrative issues that will underpin online marketing activities.To illustrate how to implement the 4S into conceptual framework, from each one of them will be explained further. The Scope is acted as a strategic snap for managers to ensure the whole staff follows the organizational predefined goals and objectives. In order to card an organizations internal processes, then to identify, understand, and adapt external practices for continuous improvement from otherwise organizations, there is a desire to establish benchmarking across institutions 70.For administering reader profiles and sustaining activities, a segmentation of readers is helpful to reach the goal setting and position the strategic role of library during the service process. The Site transforms a web indispensable to evaluate how well the website? s presentation has complied with the preset ting functional requirements. Library website (Libweb) is the realistic front doors to collections and services 71, and as a powerful International journal of Advanced Science and Technology.