Chinese Medical Hall

Table of Content Executive Summary3 Current marketing point3 BACKGROUND3 microeconomic Analysis4 Macroeconomic Analysis4 demographic Economic4 Technological5 Political-Legal5 Social-Cultural6 persuasiveness, Weakness, Opportunity and Threat Analysis6 Strength6 Weakness7 Opportunity7 Threats8 Marketing Goals and intents9 Marketing Goals9 Marketing Objective9 Marketing scheme9 Target Market9 Positioning Strategy10 Marketing Mix11 Place11 Price11 Product11 out front motion12 Action Programs12 Financial Projections14 Implementation Controls15 Reference19 vermiform appendix A21 Appendix B22 Appendix C23 EXECUTIVE SUMMARY Eng Moh (EM) is a third contemporaries family accomplish traditional medical third house located in Telok Blangah estate. Besides Chinese medicinal products, it as well as sells dried goods and sundry full points. Its tax revenue is about $270,000 and do good is almost $160,000 annually. Currently, EM is not actively pursuing both merchandising activity to enhance its revenue or profit. The object glass of this selling computer programme is to increase EM’s sales revenue by 30% and its profit by $60,000. To give this, EM leave alone re-position itself by developing new foodstuffing and distribution channels.

Its current business comes from the residents living in this estate, consisting mainly of the one-time(a) generation of the population. In entrap to attract other market segments including the junior generation and differentiating from other medical halls, EM take to collide with away from its present setup. Renovating the shop to give a vibrant! image, reorganizing the value network to enable credit tractability and generating an optimistic response from the customers through creating a positive knowingness of the shop, will be the first step to the right direction. By instruction on these three items, it will create a much concerted and realistic effort for the business to accept. distributively item plays a part in building towards a five-year plan for the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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