Web Accessibility: How Improving Online Communication for the Blind Aid

Many businesses struggle in right aways sluggish economy. According to ShopperTraks National Retail gross revenue Estimate, total retail sales for Christmas week 2010 dropped 4.1 percent and foot merchandise in brick-and-mortar stores fell 6.1 percent (Christmas Week Retail Sales). To increase sales, companies moldiness look for new marketing ideas and revenue streams. Two ideas are utilize weathervane advertising and creating online storefronts click-and-mortar stores versus brick-and-mortar stores (Journal of Interactive Advertising 2002). Companies also target the big muff Boomer Generation to appeal to larger audiences. Businesses increase their network presence effectively and efficiently by creating sites that appeal to the aging Baby Boomers and to all visually impaired people. They create these sites by using tissue accessibility.The term visually impaired describes people reporting difficulty seeing even while wearing corrective lenses as well as those who are blind, according to the American Foundation of the Blind (Facts and Figures). The World health Organization (WHO) divides vision into four categories normal vision, moderate visual hinderance, exhausting visual impairment, and blindness. Low vision includes individuals having moderate visual impairment and repelling visually impairment. The low vision category includes legally blind individuals the braille Institute defines a legally blind person as soul who central vision acuity is 20/200 or slight even with corrective lenses, such as glass or come home lenses. Low vision and blindness comprise the spectrum of visual impairment. The WHO states that glaucoma, cataracts, and uncorrected refractile errors, such as myopia and astigmatism, are the major causes of visual impairment worldwide. ... ...C/q/id/53349/t/2.Steinfeld, Charles. Understanding Click and Mortar E-Commerce Approaches A Conceptual simulation and Research Agenda. Journal of Interactive Advertising. 2.2. Spring 2002. Print.Tim Berners-Lee Bio. World Wide Web Consortium, 30 April 2010. Web. 10 April 2011. .United States. Census Bureau. Americans With Disabilities 2005. Washington GPO, 2008. Print.29 USC. Sec. 794d. 1998. Print. US Web Retail Sales to Reach $249 Bln by 14-Study. Reuters, 8 skirt 2010. Web. 7 April 2011. . Vision Loss Rate Expected to Double as Boomers Age. SeniorLiving, n.d. Web. 8 April 2011. .World Health Organization, April 2011. Web. 6 April 2011. .