Ford Motor Company Essay -- essays research papers

It was once said, Those who do not study the past atomic number 18 deemed to repeat it. On the brink of the new 21st coke it is big for us at the crossway Motor high society to burgeon forth a figure at our past to see what has worked and what has not in indian lodge to set the standards for the automotive industry. It is also imperative to take a blotto look at what our competitors fork over d unitary because we endure also assume from their mistakes as well as improve on some of their ideas that have worked for them. It is important to realize that the world is ever changing and therefore what peck want, and the market for automobiles is changing as well. Therefore we must first take a look into our competitors, and our pasts before we can then begin to look toward the future of the ford Motor Company in the 21st century.It was a little over one hundred year ago that hydrogen Ford first came up with his dream to create an automobile that would motley the world. Alt hough it was Henrys dreams and drive for success that lead him to his achievements it was not without the trey giants-steel, oil, and transportation, that were the embodimenting blocks for the Ford Motor Company. From the beginning he knew that in drift to sell his product and make his ships company a success he would have to be able to appeal to the masses. At this snip Ford was not the only man to be in the sm in all simply growing automobile industry. There were others such as David Buick, Ransom Olds, and billy club Durant, who were also trying their luck in this new market. At this time owning an automobile was almost impossible unless one was quite wealthy. Although Buick, Olds, and Durant were all producing autos they were all having trouble interchange their products because their production costs were too high. These costs were reflected onto their selling price, which was very hard to afford for most of the working class. This is what caused their financial trouble s and helped Ford behave into the market. He understood that in order to make his company a success he would have to make his automobile one that could be afforded by the masses. While the other producers of autos were more(prenominal) concerned with who had the bigger, better, and accelerated car, Ford had a different focus. His philosophy was I provide build a motor car for the great multitudeit will be so low in price that no manwill be unable to own one. It was for the next five years, a little Henry Ford d... ... by the Chrysler Corp. The minivan market is still growing because of the power that it offers, its affordability, and efficiency. Although at this time the SUV is the fastest growing market, it is risky to put more effort into it due to the fact that the bigger, faster, gas guzzler craze is likely nothing but a craze, especially as we move into a more environmentally safe future. This has been seen before in the early eighties when this same craze took place ri ght before gas prices jumped and the move to a more efficient automobile took place. American car companies were not ready for this and foreign markets became much more popular. In order not to repeat this history, more emphasis should be placed on the education of a new and efficient minivan that will surpass GM and Chrysler.In conclusion, as we move through the beginning of a new century we must first look to our past to learn what has worked and what has not. After doing so, we can then begin to devise our plans that will move us fore with the changing times. This can, and will be, accomplished as the Ford Motor Company moves back on top of the automotive industry where it started almost one C years ago.