Chapter 3 the Marketing Environment

GENERAL CONTENT Multiple-Choice Questions 1. The or so commercially influential demographic assembly in history is _____. a. generation X b. pamper boomers c. multiplication Y d. seniors e. infants (Answer b p. 70 Easy) 1. All of the conferences indoors a company ar called the _____. a. culture b. diversity c. internal environs d. climate e. range (Answer c p. 66 Moderate) 2. Which of the following do suppliers not provide marketers within your firm? a. Resources to produce products and aids. b. Insight into trends and competitors. c. Partners in cr exhausting and delivering node value. . The funding for your paychecks. e. B and C (Answer d p. 67 Moderate)3. Which of these firms help companies to expect and move goods from their points of origin to their destination? a. Financial intermediaries. b. Physical distribution firms. c. change service firms. d. Resellers. e. Modified rebuyers. (Answer b p. 67 Easy) 4. Banks, credit companies, insurance companies, and some othe r businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and go be referred to as _____. a. financial intermediaries b. physical distribution firms c. arketing service progressncies d. resellers e. sellrs (Answer a p. 67 Moderate) 5. Percy Original caters to a market of individuals and households that buys goods and services for personalised consumption. What do we call this market? a. Business. b. Reseller. c. Government. d. Consumer. e. Marketing intermediary. (Answer d p. 67 Easy) 6. What is the come across of the market that buys goods and services for further processing or for use in the production process? a. Business. b. Reseller. c. Wholesale. d. Consumer. e. Retail. (Answer a p. 67 Easy) 7. Rachel Patino works for a wholesale company called Distributors Un bounded.She is responsible for buying and selling goods at a lolly to small retailers. What is her market? a. Business. b. Reseller. c. Wholesale. d. C onsumer. e. Retail. (Answer b p. 67 Moderate) 8. A companys marketing environment includes various _____ that consists of any group that has an actual or potential interest in, or impact on, an organizations cogency to achieve its objectives. a. teams b. audiences c. markets d. publics e. intermediaries (Answer d p. 68 Moderate) 9. This type of public is a receiving set station that carries bran-news, features, and editorial opinions virtually your argona. What is it? a. Financial. b. Media. c. Citizen-action. . Local. e. Regional. (Answer b p. 68 Easy)10. A consumer organization, environmental group, or minority group harbor challenged your firms al-Qaida on a local issue. This is the _____ public. a. general b. local c. government activity d. citizen-action e. media (Answer d p. 68 Challenging) 11. Your marketing environment is currently researching the size, density, location, age, and occupations of your intent market. What is this environment? a. Demographic. b. Psychog raphic. c. VALS. d. Geographic. e. convergence use. (Answer a p. 69 Moderate) 12. Statisticians have projected the dry lands creation to reach _____ billion by the year 2030. . 6. 5 b. 6. 9 c. 7. 5 d. 7. 9 e. 8. 1 (Answer e p. 69 Easy) 13. The three largest age groups in America are the bumble boomers, Generation X, and _____. a. seniors b. Generation Y c. teens d. toddlers e. infants (Answer b p. 70 Moderate) 14. You distribute coupons to every person in America. Sooner or later, you will reach all _____ million community in this country. a. 267 b. 277 c. 287 d. 296 e. 297 (Answer d p. 70 Easy)15. Research has sh aver that the most important demographic trend in the coupled States is the _____. a. changing age structure of the race b. mobility of slew c. slow up birth rates d. ncrease in professed(prenominal) jobs e. aging community (Answer a p. 70 Moderate) 16. Some baby boomers are referred to as DINKs. What does this stand for? a. impregnable income, no-kids couple. b. Dont work, intelligent, no-kicks. c. Dual-income, no-kids couple. d. Doing it and not k in a flashing. e. None of the above. (Answer c p. 70 Easy) 17. bilk boomers were born between the years 1946 and _____. a. 1954 b. 1960 c. 1964 d. 1970 e. 1980 (Answer c p. 70 Easy) 18. This demographic age group is approaching life with a new stability and cause in the way they live, think, eat, and spend.They are _____. a. Generation X . Generation Y c. baby busters d. baby boomers e. teenagers (Answer d p. 71 Easy) 19. Which group includes urban professionals that belike prefer an apartment to a house in the suburbs? a. Generation X. b. Generation Y. c. Baby boomers. d. Baby busters. e. All of the above. (Answer a pp. 7172 Easy) 20. This group shares new cultural concerns, cares about the environment, and responds favorably to socially responsible companies. Who are they? a. Generation X. b. Generation Y. c. Generation Z. d. Baby boomers. e. Teenagers. (Answer a p. 71 Challenging) 21. W ho are the echo boomers? a. Generation X. b. Generation Y. c.Generation Z. d. Baby boomers. e. Baby busters. (Answer b p. 72 Moderate) 22. This group has created large kid and teen markets. Who are they? a. Generation X. b. Generation Y. c. Generation Z. d. Baby boomers. e. The Elderly. (Answer b p. 72 Easy) 23. Recently you read a marketing research report that mentioned _____ has (have) utter fluency and comfort with computer, digital, and cyberspace technology. a. Generation X b. Generation Y c. the elderly d. preschool children e. baby boomers (Answer b p. 72 Moderate) 24. Defining people by their birth date may be less effective than segmenting them by their _____ or _____. a. ncome occupation b. modus vivendi occupation c. lifestyle life give d. occupation life stage e. gender sexual preference (Answer c p. 74 Challenging) 25. It is interesting to note of hand that about _____ percent of American households contain married couples with children. a. 24 b. 28 c. 32 d. 34 e. 41 (Answer d p. 75 Moderate) 26. The three groups of baby boomers include leading, _____, and trailing. a. core b. general c. secondary d. central e. primary (Answer a p. 74 Moderate) 27. _____ households are in a flash growing faster than _____ households. a. Traditional untraditional b. Large traditional c. Nontraditional smaller d.Nontraditional traditional e. Male-dominant female-dominant (Answer d p. 74 Moderate) 28. In 1950, women made up 30 percent of the workforce now they make up _____. a. 35 percent b. 40 percent c. 43 percent d. 46 percent e. 60 percent (Answer e p. 74 Moderate) 29. Americans are very mobile. Over the past two decades, the U. S. population has shifted toward the _____ states. a. midwestern United States b. Western c. Sunbelt d. Southeastern e. New England (Answer c p. 75 Easy) 30. Within devoted regions, the population is moving from large cities to ______. a. farming communities b. rural areas c. foreign countries d. suburbs e. coastal towns Answer d p. 75 Moderate) 31. Nearly 40 million Americans are working out of their homes with electronic conveniences. They are called the _____ market. a. telecommuters b. SOHO c. mobile d. work-at-home e. lazy (Answer b p. 75 Challenging) 32. Population shifts interest marketers because people in different regions _____ differently. a. eat b. think c. buy d. act e. all of the above (Answer c p. 75 Easy) 33. The Facts For You research firm has just released a report that one of these groups of workers has declined during the know 20 years. Which one is it? a. White collar. b. Blue collar. c. Service. d. Unemployed. e.Restaurant employees. (Answer b p. 76 Moderate) 34. Marketers privation to know that almost everyone in this country is a native. Which country is it? a. China. b. Bolivia. c. Japan. d. Korea. e. The United States. (Answer c p. 76 Easy) 35. Because of increased _____, Americans will demand higher lineament products, books, magazines, travel, personal computers, and Internet s ervices. a. income b. family size c. education d. social class cognisance e. none of the above (Answer c p. 76 Easy) 36. It is important for marketers to know that the _____ population growth is 12 times greater than the Caucasian growth rate. a. Latino b. minority . Asian d. African American e. Pacific Islander (Answer b p. 77 Challenging)37. Most large companies know they must now target specially designed _____ and _____ to ethnic groups in the United States. a. advertising services b. services promotions c. products promotions d. services labeling e. TV commercials newspaper ads (Answer c p. 77 Moderate) 38. Which members of this group are more likely than the general population to have professional jobs, own a vacation home, own a notebook computer, and own individual stocks? a. Yuppies. b. Gays and lesbians. c. Baby boomers. d. Echo boomers. e. Environmentalists. (Answer b p. 7 Challenging) 39. This group of Americans totals 54 million. Who are they? a. Baby boomers. b. sta te born in American. c. People with disabilities. d. People with foreign-born parents. e. None of the above. (Answer c p. 78 Moderate) 40. The _____ environment consists of factors that affect consumer purchase power and spending patterns. a. social-cultural b. political-legal c. technological d. economic e. natural (Answer d p. 79 Easy)41. Marketers would do well to take heed of the fact that this group is clean careful about its spending but can still bear the good life some of the time. Who are they? a. Lower class. . Lower-middle class. c. Middle class. d. f number class. e. Lower-upper class. (Answer c pp. 7879 Easy) 42. The group of expenses that use up most household income are _____. a. food, housing, publishment planning b. housing, insurance, taxes c. food, housing, transportation d. housing, taxes, transportation e. food, travel, electronics (Answer c p. 79 Moderate) 43. Ernst Engels laws generally have been supported by youthful studies. He discovered that as famil y income rises, the per centum spent on _____ declines and the percentage spent on _____ remains about constant. a. food vesture b. clothing recreation/ frolic c. ood transportation d. food housing e. recreation/entertainment retirement planning (Answer d p. 80 Challenging)44. One of the major concerns for marketers about the natural environment is the _____. a. number of protestors against misuse b. shortages of raw real(a)s c. increases in cycle d. offshore oil exploration e. none of the above (Answer b p. 80 Easy) 45. The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the _____. a. raw material market b. natural environment c. endangered environment d. green front e. factors of production (Answer b p. 0 Easy) 46. As a marketer of pesticides, you should be concerned about all of the following natural environment trends mentioned in your text except _____. a. shortages of raw materials b. increased pollu tion c. increased government intervention d. government subsidies e. increased acid rain (Answer d p. 81 Challenging) 47. What movement has spawned the marketers awareness of environmentally sustainable strategies? a. EPA. b. menacing market. c. Green movement. d. Deregulation. e. Green intervention. (Answer c p. 81 Moderate) 48. Which of the following represents the most outstanding force shaping a marketers destiny? a.Technological environment. b. inhering environment. c. Legal-political environment. d. Deregulation. e. Partnership marketing. (Answer a p. 81 Easy) 49. New technologies create new opportunities and new _____. a. products b. services c. markets d. means of financing purchases e. headaches (Answer c p. 82 Moderate) 50. Which country leads the world in research and development spending? a. England. b. Germany. c. Sweden. d. Japan. e. The United States. (Answer e p. 84 Moderate) 51. Marketers are aware of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.Not only are the baby boomers wealthier, which has likely influenced trends in the lake area, but the population is better educated that has reserveed people to demand more from the market. (p. 70 Moderate) 162. Among some of the older patrons of The Landing was interdict talk about Caseys converting his business into a bar. What are two examples of social responsibility that Casey could embrace in an effort to offset that negativism? Casey could sponsor local ball teams, for example, or he could contribute to or help with the Witmer Lake Enhancement Committee. p. 85 Moderate) 163. What possible shifts in cultural value may once again impact Caseys mission at The Landing? Casey will likely continue to track preferences of the baby boomers because this population group has been the primary driver of his business. As more baby boomers retire and age and choose to spend more time with grandchildren, life at the lake m ay again become a focal point in the baby boomers lives. (p. 87 Challenging) 164. What current characteristics of Caseys business indicate that we have moved from a me society to a we society?The Landing is now merely surviving as a bar indicates that more people want to be with others, as the text indicates. (p. 88 Challenging) 165. What might allow Casey Brickly to now take a more proactive military strength in responding to the marketing environment? Casey has owned The Landing for more than quadruplet decades therefore, he may have a more innate sentience of how to deal with his market. In addition, he understands who his primary customers have been therefore, he could be able to better predict their preferences. (p. 90 Moderate)